The sign still says Midtown Social until New Year's Eve — same building, same corner, same phone. We become 660 LIVE on 31 December.

Midtown at 660

Reserve

Rewards. And a tab you run yourself.

Sign up once. Earn on every visit after that.

The reward finds your tab on its own. Nothing to carry, nothing to scan, nothing to remember at the bar on a Saturday when the bar is three deep.

The whole thing

What you doSign up once
How you earnEvery visit, automatically
Your rewardPuts itself on your tab
What you carryNothing. No card
What it costsFree

It attaches to your mobile number — which is the only part that matters, so give us the number you actually use when you are here.

Then there is the app

Rewards are the half you get without doing anything. This is the half you will use.

- Open your own tab. And close it, without waiting for anyone.

- Order another round from where you are sitting.

- Tell us where that is — so it comes to you instead of to the bar you walked away from.

Anyone who has stood at a full bar on a Saturday holding a card, trying to catch an eye, knows exactly what problem this solves. The staff are not ignoring you. They are on the other side of a hundred people. This gets around that.

Your birthday, if you tell us

The birthday guest eats free, up to forty dollars, on a table of four or more, any day inside five days either side of the birthday. Food only, ID please, and it does not stack with another discount. More on birthdays.

The birthday field on the sign-up is optional. It is also the only field that pays you back for filling it in.

This is not The Full Set

Two different things & they stack.

Rewards is the everyday one — every visit, all year, free, automatic. The Full Set is five collectible wristbands on five specific nights between September and New Year's Eve, each one worth half an appetizer the month after.

Come in on 26 September and you earn on both at once. That is the intent.

The 660 Circle — the paid membership, with the reserved table and the rest of it — is a third thing again, and it opens 1 January 2027. Two groups get the founding year on the house: anyone who completes a Full Set, and the Mayors.

Questions

What does it cost?
Nothing, ever. There is no paid tier of this and no card to buy.
Do I need the app?
No. Signing up earns you rewards whether you ever open the app or not. The app is what lets you run your own tab and order from your seat.
What are you doing with my number?
It is what your rewards hang on, and we will send occasional news, events and offers. That is the deal, stated plainly. You can stop the messages any time & keep the rewards.
Does this work at a private event?
The rewards program is for the bar and the dining room. Private events run on their own package and their own bill — ask us when you book. Private events.

Sign up at the bar

Thirty seconds, a phone number, done. Or ask any bartender & they will start it for you.

Check a date Reserve a table 610-220-2367